Iron overload, which is a side effect of having multiple blood infusions, is a condition which effects diverse groups of patients with different conditions, including those with Sickle Cell Anemia, Beta Thalassemia, and hereditary Hemochromatosis.

Facilitating a platform that would bring these patients from different demographics together to discuss their experiences was a challenge.

Because people with this rare but serious condition were frequently separated geographically, driving them to social media was the perfect solution to connect patients with one another.

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